“Be Ready. Be Hydrated.” – Building A Campaign with and For Community
The “Be Ready. Be Hydrated.” campaign ran from July 15 – September 15, 2020. The bilingual public awareness and counter-marketing campaign received nearly 5.9 million impressions, a dozen media placements and grassroots support from Black and Brown communities across the City of Seattle. This blog post is a summary of a report written by The Vida Agency in October 2020 about their work to create a public awareness and counter-marketing campaign for the community, by the community, using revenues from the City of Seattle’s Sweetened Beverage Tax. Click here to read the full report with additional information, data, quotes, and examples of campaign materials.







