The Youth and Family Empowerment (YFE) Division of the City of Seattle Human Services Department (HSD) is seeking applications from consultants interested in developing a public awareness campaign about sugary drinks by supporting two strategies recommended by the Sweetened Beverage Tax Community Advisory Board:
Up to $473,046 in 2019 and $236,523 in 2020 of contract funds are available through this RFP. Funding awards will be made for the period of October 15, 2019 to December 31, 2020, for an estimated 15-month contract, or until work is completed. The Youth and Family Empowerment (YFE) Division of the City of Seattle Human Services Department (HSD) is seeking applications from consultants interested in developing a public awareness campaign about sugary drinks by supporting two strategies recommended by the Sweetened Beverage Tax Community Advisory Board:
- Mass media counter-marketing campaign led by a community-based organization (CBO) – Support a CBO to develop and test messages and design a paid and earned media sugary drink counter-marketing campaign. Then, implement the campaign in multiple communication channels (e.g. ethnic/community specific radio, TV, newspaper and social media channels, CBOs, youth organizations)
- Youth-led counter-marketing campaign led by a community-based organization (CBO) – Support a CBO to develop and design an approach to engage youth in developing and leading a peer-to-peer sugary drink counter-marketing campaign. Then, implement the campaign in multiple communication channels (e.g. ethnic/community specific radio, TV, newspaper and social media channels) and through coordinated work of CBOs and youth.
Up to $473,046 in 2019 and $236,523 in 2020 of contract funds are available through this RFP. Funding awards will be made for the period of October 15, 2019 to December 31, 2020, for an estimated 15-month contract, or until work is completed.
This is an open and competitive process. Completed application packets are due by 4:00 PM on September 30, 2019. For more information, and all application materials click here.
If you have any questions about this Safety RFP, please contact: Amaury Ávalos at (206) 386-1561 or by email at amaury.avalos@seattle.gov.